Superga

Neon Cat Studio - Isa Caruncho - Superga

DETAILS

A collaborative project to illustrate and design the world’s largest shoe for Superga, an Italian sneaker brand looking to launch and promote their product in Hong Kong. Because it was Superga’s formal entry into the Hong Kong market, the final design concept brought the two worlds of Italy and Hong Kong together by drawing on each country’s recognisable architectural and cultural elements and juxtaposing them against each other. The completed shoe was designed and executed by Isa of Neon Cat Studio with Bianca Lesaca and Novita Permatasari, as well as painting volunteers from Savannah College of Art and Design.

Artist

Isa Caruncho

Client 

Superga
Date 
2012
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